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Social Panga Wins The Social Media Mandate For Neo By Nippon Paint
AI generated image for representation purposesSocial Panga has won the social media mandate for Neo by Nippon Paint, the painting services arm of Nippon Paint India. The mandate includes digital-first storytelling and campaign development aimed at positioning Neo as a category-defining player in the home makeover space.The mandate is being handled by Social Panga’s Bengaluru office. Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciation Day, reimagining the role of painters as ‘Home Stylists.’ The initiative introduced a professional identity kit, an enhanced onboarding experience, and India’s first painter anthem setting the tone for a brand that aims to elevate painting from a service to a style statement.
As part of the mandate, Social Panga will drive integrated content across digital platforms. The collaboration also involves building Neo’s painter-facing identity and ecosystem a key differentiator that positions the brand as one that celebrates both homes and the hands that transform them.With this partnership, Neo by Nippon Paint and Social Panga aim to script a fresh narrative in the aspirational home painting space - one that blends utility with imagination, and skill with style.
Himanshu Arora, co-founder of Social Panga, said, “Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what a home makeover means for today’s generation. The brand has a bold vision and a deep respect for the people behind the process, and that’s what excited us. At Social Panga, we’re thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told.”
“Bringing Social Panga on board to manage Neo by Nippon Paint's social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience,” said Bharat Raja, senior director – service marketing, Neo by Nippon Paint.Your Music Marketing Rebrands As Ctrl+Reach Amid US Expansion
Your Music Marketing (or Y2M) has been building a strong business for itself helping the likes of WMG, PIAS, Because and !K7 Music automate their social media ad campaigns. Now the company is expanding to the US and rebranding. It will now be known as Ctrl+Reach, which the company says better reflects what its technology does. It has also been expanding its team with hires in data, AI and infrastructure. Ctrl+Reach’s services now range from automating audience creation and segmentation through to campaign optimisation and conversion tracking.
The company has now been used for more than 1,500 artists’ campaigns by majors, indies and distributors. “We should never focus on vanity metrics or approximate attribution. This is why combining proprietary technology that scales fan acquisition process with human intelligence, whether from our clients’ teams or our in-house ad experts, is the key to ROI-positive campaigns,” said CEO Clémentin Diard,, who was a finalist in our 2024 Young Entrepreneur of the Year contest.
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Donald Trump Jr. Invests In Social Media-turned BTC Treasury Firm
Donald Trump Jr., the eldest son of the US president, disclosed an investment in Thumzup Media Corp, a social media marketing company that has adopted the Bitcoin (BTC) treasury strategy.
Trump Jr. Currently holds 350,000 shares of the company, valued at nearly $3.3 million, according to Bloomberg, and the stock is currently trading hands at roughly $9.50 per share.
Thumzup current share price and stock overview. Source: Yahoo FinanceThe company’s board of directors approved the use of Bitcoin as a corporate treasury asset in November 2024 by green-lighting the purchase of up to $1 million in BTC. Company CEO Robert Steele said following the decision:
“With the newly sanctioned Bitcoin ETFs and growing backing from institutional investors, Bitcoin presents a strong addition to our treasury approach. Its finite supply and inflation-resistant qualities enhance its role as a reliable asset for preserving value."
In May, the company also filed a universal shelf registration with the United States Securities and Exchange Commission (SEC) to raise $200 million through corporate debt and equity to finance further Bitcoin acquisitions.
Thumzup’s Bitcoin holdings over time. Source: BitcoinTreasuriesThumzup currently holds 19.11 BTC, valued at over $2.1 million, according to data from BitcoinTreasuries, which it began accumulating in January.
The proliferation of Bitcoin treasury companies since 2024 has led some analysts to speculate on the sustainability of the corporate treasury model and whether these institutions are here to stay or will fizzle out, igniting the next prolonged bear market.
Related: Trump-linked American Bitcoin raises $220M for mining, treasury
Strategy co-founder Michael Saylor popularized the Bitcoin treasury concept after reorienting the business intelligence software company into a Bitcoin treasury company in 2020.
Since that time, 258 institutions have adopted Bitcoin as part of their corporate reserves, including asset managers, public companies, private firms, crypto custodians and government organizations, according to BitcoinTreasuries.
A breakdown of the types of organizations holding Bitcoin on their balance sheets. Source BitcoinTreasuriesHowever, some analysts argue that the trend is unsustainable and that many of the Strategy copycats will fail due to a lack of conviction in the supply-capped digital asset.
Bitcoin maximalist Max Keiser said that Saylor and his company have been battle-tested, weathering previous bear markets and continuing accumulation through market cycles, unlike newer treasury companies that have not faced a market downturn.
A report from venture capital firm Breed, published in June, echoed Keiser’s position that most Bitcoin treasury companies will not survive and will be forced into a death spiral once BTC prices begin to decline.
Magazine: I became an Ordinals RBF sniper to get rich… but I lost most of my Bitcoin.